- integrated campaign
- Реклама: комплексная кампания
Универсальный англо-русский словарь. Академик.ру. 2011.
Универсальный англо-русский словарь. Академик.ру. 2011.
Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… … Wikipedia
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Advertising campaign — An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.The critical… … Wikipedia